Past Hen? KFC to Serve Up Plant-Based mostly Meals

By Cara Murez and Robin Foster

HealthDay Reporter

THURSDAY, Jan. 6, 2022 (HealthDay Information) — First, there was Past Meat. Subsequent up? Past Fried Hen.

KFC introduced Wednesday that it’s going to start providing a plant-based rooster in a few of its meals on Jan. 10, from the identical firm identified for its meat-free burgers, Past Meat.

Past Fried Hen was developed by Past Meat completely for KFC, in line with a news release from KFC. It was initially supplied in 2019 at one Atlanta restaurant earlier than increasing to 3 states and now to 4,000 eating places across the nation.

Clients can get their plant-based rooster as a part of a combo meal or a la carte in six- or 12-piece orders.

“The mission from day one was easy — make the world-famous Kentucky Fried Hen from crops,” Kevin Hochman, president of KFC U.S., mentioned within the launch. “And now over two years later we will say, ‘Mission achieved.'”

Yum Manufacturers owns each KFC and Taco Bell, which can also be working with Past Meat to create some merchandise for these eateries, in line with CBS Information. Past Meat lately employed two former executives from Tyson Meals, an organization identified for its rooster.

“We could not be prouder to associate with KFC to supply a best-in-class product that not solely delivers the scrumptious expertise shoppers anticipate from this iconic chain, but additionally offers the added advantages of plant-based meat,” Ethan Brown, founder and CEO of Past Meat, mentioned within the launch. “We’re really thrilled to make it out there to shoppers nationwide.”

There was an elevated demand for plant-derived foods, with main chains together with McDonald’s and Starbucks partnering with Past Meat and competitor Unimaginable Meals to supply extra choices, CBS Information reported. On Monday, Chipotle started providing plant-based chorizo for a restricted time.

“It is now not fringe for a corporation to be doing this — it is turning into mainstream, and extra are seeing it as a necessity” to supply plant-based choices, Sean Money instructed the Washington Publish. He is an economist with the Friedman Faculty of Vitamin Science and Coverage at Tufts College in Boston.


And the pattern will not be confined to eating places, Money added. Because the pandemic pushed shoppers to prepare dinner and eat at house, extra meat options had been out there in some grocery shops. Additionally, provide chain points with conventional meats could have led shoppers to attempt options.

Quick meals chains are “focusing on the nonetheless comparatively small however quickly rising phase of the inhabitants all for plant-based options to meat, which is more and more understood to be doubtlessly dangerous to well being and the atmosphere,” Marion Nestle, a professor emerita of nutrition, meals research and public well being at New York College, instructed the Publish.

Firms “should suppose there’s a marketplace for plant-based options and wish to carry individuals who need these options into their shops,” Nestle added.

Extra info

The U.S. Division of Agriculture has extra info on vegetarian-based diets.

SOURCES: KFC, information launch, Jan. 5, 2022; CBS Information; Washington Publish

WebMD Information from HealthDay

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